Launching new tactics and strategies is stressful and scary, but testing new ideas is crucial for organizations to stay relevant and reach new audiences. Krista Hemme, chief marketing officer for Tulsa Area United Way, shares behind-the-scenes stories of how some unlikely ideas took shape and ways to set yourself up for success.
Krista will be joined by Mimi Martinez, partnership development manager at Tulsa Area United Way. Mimi will also share how Tulsa Area United Way is taking a hands-on approach to demonstrate what poverty really looks like – and it's not what you think.