Know To Grow: Social Media for Events
Presented by Cheryl Lawson
Thursday, August 23, 2018
12 pm CST
(10 am Pacific, 11 am Mountain, 1 pm Eastern)
Event marketing is still one of the best ways to create and cultivate a brand's community. Connecting your offline audience to your online
We'll talk about
- How to use social media tools to promote your events
- How to deploy teams to manage live coverage during your event
- How to design your event to facilitate connections and social media sharing.
Take A ways
- The best way to utilize social media to market your events
- Why you should post during your event
- How to stay connected with your audience after your event
ABOUT CHERYL LAWSON
Cheryl Lawson is a professional speaker who brings corporate marketing, communications, entrepreneurial acumen, and deep social media and event marketing expertise to her clients, colleagues, and students. Cheryl’s own event, the annual SMTULSA Social Business Conference, has put Tulsa on the social media conference map.
As the founder and organizer of Social Media Tulsa and SMTULSA Conference, Cheryl works tirelessly to make the annual conference a wonderful experience. “I work hard to create the content and environment that is comfortable for everyone to learn and share, said Cheryl. “Once the conference starts, I get out of the way and let the conference become what it needs to become for the people in attendance.”
Before returning to Tulsa, Oklahoma Cheryl served as marketing manager for Fleetwood Enterprises. As marketing manager, Cheryl was in charge of creating the RV division’s digital content. Before Fleetwood, Cheryl was a District Manager for General Motors’ Pontiac Division. During her ten-year career with GM, Cheryl led corporate to dealer communications in several major markets. Cheryl is the founder of social marketing firm Party Aficionado, LLC where she helps small businesses create social marketing strategies and PR plans. In 2010, Cheryl founded Social Media Tulsa the area’s go-to resource for social media influencers, consultants, and live event social media teams. As a popular speaker, Cheryl’s topics include social media for events.
Cheryl holds a BA from Southern University in Baton Rouge and an MBA from Nova Southeastern University. She is a marketing course developer and adjunct professor for University of California’s Extension Center where she teaches social media marketing, event marketing, market research, and event marketing courses.
Facebook: Facebook.com/socialmediatulsa & Facebook.com/smtulsa
Twitter: @CherylLawson918 & @smtulsa