12/10/2015 Know to Grow: How to Engage with Social Infuencers
How to Engage with Social Influencers
Featuring Edita Rodriguez, Lafeea Watson, and a Clever Girl Blogger!
Edita Rodriguez is a client services specialist with more than ten years of experience across TV, public relations, marketing, and tech. She is currently the vice president of client services & membership at Clever Girls, where she is responsible for client retention and growth, organizational strategy and development, and program execution. Edita sits on the Clever Girls Leadership Team with executive-level staff across departments.
Edita lives in Northern California with her husband and two miniature dachshunds. When she’s not working, she enjoys spending time with her family, working out, traveling, and drinking micheladas.
Lafeea Watson brings 18 years of broadcast journalism, writing, editing, promotions, special events management and media relations skills to AWC. She holds a Bachelor’s Degree in Radio, TV and Film Production from Morgan State University, a Master of Arts Degree in Communications/Public Relations from Towson University and an Accreditation in Public Relations from the Universal Accreditation Board. In her role as PR and Media Manager for Krispy Kreme, Lafeea successfully leveraged strategic communications plans to enhance the brand’s public relations, crisis communications, media relations, integrated marketing communications and social responsibility programs. Prior to that, Lafeea spent ten years directing and leading The Salvation Army’s public relations, fundraising, media relations, issues management and social media efforts in the Greater Baltimore and Greater Atlanta areas. In October 2015, Lafeea joined Sealed Air Corporation as global communications manager.