Committee Description:
Use your PR, advertising and writing know-how at a national level and learn from other AWC pros! MarCom promotes the AWC brand and works to develop the AWC name and image. Publicizes activities such as the Clarion Awards, the National Conference, Professional Development programs, the Advancement Fund, Knowledge Network, and more. Meets monthly by conference call.
Trending, the AWC Blog
Launched in March 2018, Trending is primarily a vehicle for our members. It’s important that we offer a venue for our members to be published, to share the expertise of our members, and to advance AWC as a thought leader in the communication industry. You can see our Trending blog here.
Communique, the AWC Newsletter
The AWC Newsletter is a place for members to share accolades, chapters to share information and successful events, and for the National Board and the National office to share organization-wide information directly to membership. The Communique is a members-only publication.
AWC National Social Media
AWC works with a marketing firm, DesignEnvy, located in Lubbock, Texas and owned and operated by AWC member Donya Butler. The MarCom committee worked with DesignEnvy on social media content month-to-month for AWC's channels: LinkedIn page, LinkedIn business page, Facebook page, Twitter account, and Instagram account. The MarCom committee operates the AWC Connects (members only) private Facebook group and encourages members to engage and collaborate via social media.
2019-2020 Marketing Communications Committee Positions
Social Media Analytics Lead
The social media analytics lead would be responsible for monthly social media reports to the Marketing Communications Committee by 15th of every month. This report includes highlighting changes in analytics data, successes, challenges, and recommendations to help guide our social media strategy. This report would include LinkedIn, Twitter, Instagram, the Facebook Page, and the Facebook Group.
Est. 5 hours per month.
Communique Editor
The communique editor is responsible for coordinating the AWC National Communique for distribution the second Tuesday of every month. This includes reaching out to chapter leaders for information about their events, working with the professional development committee to feature the upcoming and past webinars, and coordinating with the social media strategist about trends to feature.
Est. 5 hours per month.
Trending Editor
The editor of Trending is responsible for scheduling a member or affiliated VIP blog post to Trending to publish every Thursday morning. This includes reaching out to AWC members, Clarion winners, and other specific groups for blog posts and aligning the subject with the themes of the social media strategist. This person will coordinate, design, and publish these posts every week.
Est. 8 hours per month; 2 hours per week.
Graphic Designer
The graphic designer will work with the marketing communications committee primarily for social media content development, but also with other AWC National Board committees for special project needs.
Est. 10 hours per month.
Promotions Director
The promotions director will take the lead on developing a marketing plan for AWC’s main campaigns throughout the year and will work with the appropriate committees. This includes the Clarion Awards, AWC Advancement Fund, student & professional membership drives, and any AWC conferences or national events.
Est. 8 hours per month; 2 hours per week.
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